Search Engine Optimization

Search Engine Optimization, or SEO is the process by which the content and structure of web pages are improved or redesigned to improve their search engine rankings. This is done by simply assessing what the search engines need from the web developer and providing that information in a way that a search engine can read. When a web site is search engine optimized, it will create high rankings in search engine result pages , thus creating more traffic to your web site, and ultimately more revenue for your business

A good SEO campaign consists of 3 elements:

Keyword Analysis
Onsite Optimization
Offsite Optimization

Keyword Analysis is the process by which the web developer will examine keywords relevant to your sites content, research those keywords based on traffic and competition, and effectively implement these words or phrases into your sites content.

Onsite Optimization is the process by which the web developer will examine the web site code and web site structure and present this data in a search engine friendly manner so that your site can properly rank in the search engine result pages.

Offsite Optimization mainly consists of increasing the amount of quality inbound links to your site. 60% of Google's ranking algorithm is based on inbound linking.

"Google interprets a link from Page A to Page B as a vote, by Page A for Page B. Google looks at considerable more than the sheer volume of votes, or links a page receives; for example, it also analyzes the page that casts the vote. Votes cast by pages that are "important" weigh more heavily and help to make other pages "important."

-Quote from Google's web site